Our Story

The Phillips family farm, Bendigo Fresh Farms, began in 1955 on 10 acres in Kangaroo Flat where a bumper crop of tomatoes propelled our success toward becoming passionate producers. Austin Phillips began farming tomatoes with the help of his neighbour and soon employed many locals to keep up to the demand. In 1975 he purchased the current property in Maiden Gully, a 40-acre Apple Orchard which has become the home of our family businesses.

A Family Affair


In 1984 Gavin Phillips, the youngest son of Austin took over the operations. New tractors, trucks and forklift were all necessary and helped to mechanise our farm. Growing, harvesting and selling 80,000 cauliflower and cabbage throughout winter, 140,000 lettuce, 96,000 onions in summer keep us all head down and bum up! (A common saying in the paddock as we manually harvest the crops). During the last 10 years the 3rd generation Annie, Ricky & Rochelle have all found their niche working in the family business. Pete & Rochelle originally began the wholesale and home delivery arms of the business, which has grown into a major part of the daily operations. Whilst juggling life with young children they both lead the vision and growth of the business. Annie is now also co-owner and has been a leader in developing our retail sector in both home delivery and our retail store. The opportunity to expand into the picturesque regional town of Swan Hill and continue the legacy of the local fruit and veg shop has proved both successful and a joy to give into the community. As general manager Rick now finds himself overseeing our team which we feel honoured to say, includes both our Mum & Uncle.



For three generations, we’ve been committed to providing Bendigo and its surrounds with the freshest and juiciest seasonal produce.  Our family's journey began growing and supplying the Melbourne's Wholesale markets and local supermarkets. Since then, we've spread our wings, diving into both wholesale and doorstep deliveries.

We proudly supply regional supermarkets in Victoria with their fresh fruit and vegetables. This gives us great satisfaction to know we are contributing to providing great quality products to those situated away from major cities. Because let's face it, everyone deserves a taste of the country's finest!


For eight years we operated the local Aussie Farmers Direct Franchises where we learnt the streets of Bendigo like the back of our hand. Fast forward to 2020 and we re-invented our home delivery model.  We are now back in your street delivering to the residents of our beloved Bendigo. We're thrilled to introduce you to the finest produce sourced from independent growers, skilled artisans, and dedicated makers. Quality is our promise, and we're eager to share it with you.

You may have already crossed paths with our produce, as we hit the road six days a week, making our way to 80 of Bendigo's coolest cafes, restaurants, pubs, clubs, and caters. So, if you've had a bite of goodness, chances are it was courtesy of us!

 

It’s a genuine privilege to work together as a family and brings joy to our daily life. Working hand in hand we grow, transport and supply for each other. Together it is our mission to bring QUALITY to the homes of regional Victoria. Our Vision is to build significant relationships, all centred around our shared love for the freshest, premium produce. And guess what? We want to make sure it's at a sustainable, wallet-friendly price – for you, our loyal customer, and for the dedicated farmers. 

 


The pillars we build our daily operations on are Integrity, Quality, Reliability, Real Relationships, Presentation & Passion. We're not just about business; We love what we do and mix in fun and banter along the way.

Because let's face it, that's what makes the journey worthwhile, right?